Privacy & Data Protection Policy
At DTC, we take your privacy seriously. This policy explains how we collect, store and handle your personal data, and how we keep it safe. It also outlines your rights and how you can exercise them.
We are committed to handling your data fairly, lawfully, and transparently, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
What personal data we collect
We may collect and store the following types of information:
- Your name, business name, and contact details (e.g. email address, telephone number, postal address).
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Billing and payment information, including bank account or card details where required.
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Purchase history and order details.
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Login credentials for the DTC HUB platform (e.g. username and password).
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Communications with us (e.g. emails, phone calls, or contact form submissions).
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Marketing and communication preferences.
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IP address and browsing activity when using our website.
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Any other information you voluntarily provide.
Note: All calls to and from DTC may be recorded for training, monitoring, and quality assurance purposes.
How we use your personal data
We only use your data where there is a lawful basis to do so. This includes:
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Fulfilling your orders and managing your account.
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Providing customer support and responding to your enquiries.
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Improving our services, including monitoring website usage and service performance.
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Marketing communications (only where you’ve opted in or where we have a legitimate business interest).
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Processing payments and credit checks (including use of credit reference agencies).
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Complying with legal obligations, such as record-keeping and fraud prevention.
Marketing preferences
We may occasionally send you updates about products, promotions, or services we believe are relevant to your business.
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You can opt out at any time by clicking “unsubscribe” in any email, or by contacting us at: sales@www.dtc-uk.com.
We do not sell your data to third parties.
Sharing your data
We may share your data with trusted third parties who assist in delivering our services, including:
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Delivery and logistics partners.
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IT service providers and payment processors.
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Marketing and analytics providers.
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Credit reference agencies (for business credit checks).
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Legal and professional advisers.
These partners are contractually obligated to handle your data securely and only for the purpose we specify.
We may also disclose data if required by law, to enforce our terms, or to protect the rights, property or safety of DTC and its customers.
How we protect your data
We use robust technical and organisational measures to keep your information secure, including:
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Secure servers and firewalls.
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Restricted access to authorised personnel.
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Regular training and monitoring.
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Encrypted data transfers where appropriate.
All third-party service providers are required to meet our data security standards.
How long we keep your data
We retain your data only for as long as necessary to fulfil the purpose we collected it for, including for legal, accounting or reporting requirements. In most cases, this will be up to six years after your last interaction with us.
We may anonymise your data for analytical or statistical use beyond this period.
Your rights
Under UK data protection law, you have the right to:
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Access a copy of the personal data we hold about you.
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Request correction of any inaccurate or incomplete data.
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Request deletion of your data (in certain circumstances).
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Object to processing or restrict how we use your data.
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Withdraw your consent at any time (where consent is the lawful basis for processing).
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Request data portability.
To exercise any of these rights, please contact us at: sales@www.dtc-uk.com
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):https://ico.org.uk/global/contact-us/
Cookies
Our website uses cookies to improve your browsing experience, analyse traffic, and personalise content.
By continuing to use our site, you consent to our use of cookies. You can adjust your browser settings to decline cookies at any time. For more information, please see our separate Cookie Policy.
Changes to this policy
We may update this Privacy Policy from time to time. Any significant changes will be posted here, and where appropriate, we will notify you directly.
Last updated: June 2025